Purpose and Core Values and Beliefs

Our co-founders built New Belgium Brewing Company on core values and beliefs that continue today. Before Kim Jordan and Jeff Lebesch ever sold a bottle of beer, they hiked into Rocky Mountain National Park with a jug of home brew in one hand and a pen and pad in the other. Together, they wrote down what they wanted to instill into this business dream of theirs.

New Belgium Brewing Purpose Statement

To manifest our love and talent by crafting our customers' favorite brands and proving business can be a force for good.

Company Core Values and Beliefs

1. Remembering that we are incredibly lucky to create something fine that enhances people's lives while surpassing our consumers' expectations.
2. Producing world-class beers.
3. Promoting beer culture and the responsible enjoyment of beer.
4. Kindling social, environmental and cultural change as a business role model.
5. Environmental stewardship: Honoring nature at every turn of the business.
6. Cultivating potential through learning, high involvement culture, and the pursuit of opportunities.
7. Balancing the myriad needs of the company, our coworkers and their families.
8. Trusting each other and committing to authentic relationships and communications.
9. Continuous, innovative quality and efficiency improvements.
10. Having fun.